
Spherex had the product and the shelf space. What it didn't have was a reason for anyone to ask for it by name.
A 5.6x in monthly revenue inside one of the most crowded markets in the country. Now an 8-figure business.
From mid-shelf to the brand other brands were watching.
Campaigns and events people filmed and shared on their own.

Three years of work, in the order it happened.
We rebuilt what Spherex sold and how it was framed, including a sister brand aimed at a segment the main line couldn't reach.
Campaigns designed to be photographed. Cheap to run, impossible to ignore, and they handed people something worth posting.
Inclusive events that built a local cult following, which is the part competitors couldn't buy their way into.
Over 2M views from campaign and event footage, keeping demand alive between drops.
Every play pointed at the same goal, being the brand asked for by name, which is what took Spherex to the market share lead in Colorado.