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12K to 45K, across 40 countries.
Matt could fill a room anywhere. That was never the issue. What didn't exist was a system bringing new people in while he was on a stage somewhere else. Growth ran on his calendar.
Matt could fill a room anywhere. That was never the issue.
What didn't exist was a system bringing new people in while he was on a stage somewhere else. Growth ran on his calendar.
Where we ended up.
45K team
Built across 40 countries and every major market he entered.
Now the #1 vintage convention in the world.
20,000+ leads
Across his full portfolio, from paid acquisition and content.
40 countries
The same funnel and follow-up structure, rebuilt for each market.
What we actually did.
Three years of work, in the order it happened.
We built Matt's personal brand into something a business could stand on, not just a following. Clear promise, clear audience, and a story that traveled across languages.
Paid acquisition and landing systems feeding his portfolio directly. Over 20,000 leads in three years, every one tracked to source.
The same funnel rebuilt for 40 countries, with follow-up that respected language, timezone, and how each market actually buys.
A publishing rhythm that kept him visible between events, so demand didn't drop every time he left a stage. Education, entertainment, and
We packaged the results into a speaking business, which opened doors in industries well outside direct sales.
Your customers can smell the bullshit.
Being yourself is the cheaper option.
Let's audit your business.
